Biography
Aron is a Principal and Global Leader of Gensler's Retail & Consumer Experience practice, guiding teams across North America, Europe, Asia, Latin America, and the Middle East. For more than 20 years, he has helped the world's leading consumer brands create places where people connect, discover, and belong.
Aaron believes the most consequential design decisions happen before design begins. Site selection, budgets, and leases quietly shape the brand and customer experience long before a plan is drawn, and he works with clients to bring design thinking into those early decisions, where it creates the most value. He calls this retail's decision architecture. With a multidisciplinary background spanning architecture, environmental design, retail, experience, and brand, Aaron champions work that connects brand ambition to human experience, creating environments that perform for business and resonate with people.
The best retail spaces are designed at the intersection of culture, data, and brand. It's the discipline of knowing which parts a spreadsheet can shape and which parts only instinct and atmosphere ever will.
Selected Projects
![[NEEDS INPUT: alt text]](https://cdn.sanity.io/images/iexz7ctt/development/3b2c1bcfa0000f4223162a8886ee95bda33c4c0b-6120x4096.jpg?w=3840&q=75&auto=format&fit=max)
Qualifications and Recognition
Bachelor’s in Architecture, Pratt Institute
Registered Architect: New York
LEED Accreditation
Member, American Institute of Architects (AIA)
Member, Retail Design Institute (RDI)
Member, U.S. Green Building Council
Design: Retail 40 under 40, VMSD Designer Dozen
Guest lecturer at New York City College of Technology, Architecture Program, “Software and Portfolio Design”
Guest lecturer at New York City College of Technology, Architecture Program, “Portfolio Design (Web and Print)”
Panelist, Henderson Retail Symposium, “Sustainability in Retail,” Kansas City, Missouri