Gensler
Masashi Kato

Principal, Studio Director

Tokyo

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Biography

With a career spanning the U.S. and Japan, Masashi combines hospitality expertise with a strategic mindset, partnering with clients to create destinations that elevate brands and foster meaningful connections. Drawing on global knowledge and international experience, he helps translate business objectives into compelling, achievable visions.

As Lifestyle Studio Director, Masashi excels in strategic thinking, design excellence advocacy, collaboration, and client relationships. He brings extensive expertise across a wide range of clients and project types, including developers, investors, and hospitality brands. With over two decades of experience, he adeptly translates client needs and objectives into tangible, market-ready outcomes while staying at the forefront of industry trends. Consistently delivering value through creative design-thinking and strategic problem-solving, Masashi is distinguished by his commitment to client satisfaction and design excellence, marking him as a trusted industry leader.

Masashi Kato

Creating memorable moments and unique experiences for guests is one of the most powerful ways design can support our clients’ vision and business.

Masashi KatoPrincipal, Studio Director

Qualifications and Recognition