Biography
Robbie is the regional leader for Gensler's Digital Experience Design (DXD) practice across Asia Pacific and the Middle East. A multi award-winning Experience Designer with 27 years of experience, he helps clients create unique customer and employee experiences through storytelling, spatial branding, and data-led design.
With experience spanning the United States, Europe, Australia, and Asia, Robbie specialises in human-centred technology integration in learning environments, innovation centers, retail and workplace. With a degree in Master Planning and Business, he helps clients understand how data and design come together to solve strategic challenges. Robbie has worked with global organisations including Imagination and Landor, before starting his own firm, acquired by Deloitte in 2015. As an APME DEI co-leader, he is committed to fostering inclusion and creating a safe, supportive environment for all.
For a long time, we designed around efficiency and left people to adapt. The better move is to design around human outcomes and let efficiency follow. That means starting with what we want people to be able to feel and do, then building the space and the technology to deliver it.
Qualifications and Recognition
Master of Arts, Heriot-Watt University, Edinburgh
Adjunct Associate Professor, Swinburne University, Course: Experience Design