Tyler Winograd

Biography

Tyle leads an interdisciplinary team that creates retail and consumer experiences designed to strengthen brands, deepen engagement, and deliver measurable business impact.

Drawing on expertise in experience strategy, brand design, and concept development, Tyler helps clients translate ambitious ideas into physical environments and meaningful customer journeys. His work spans retail, mixed-use, hospitality, and workplace destinations for organizations including Claire’s, JPMorganChase, Aeromexico, L&L Holdings, and RXR. A creative problem solver and collaborative leader, he empowers multidisciplinary teams to pursue unexpected solutions grounded in strategy, quality, and careful execution.

Selected Projects

project

Mars M&M’S at Disneytown Shanghai

A dynamic, immersive retail experience at Disneytown Shanghai transforms the iconic M&M’S brand into a layered journey of color, movement, and theatrical discovery.

In the News

News

SBN Detroit

SBN Detroit featured Gensler’s John Waller discussing sustainable architecture, highlighting adaptive reuse and Mercedes-Benz Financial Services’ headquarters as models for low-carbon urban revitalization.

News

[FPO] Young Professional Power Series

News

[FPO] Gensler’s Tyler Winograd on How to Create a Fantastic Retail Experience That Keeps Bringing Customers Back for More

Qualifications and Recognition

Bachelor of Arts and Sciences, Communication, University of Colorado Boulder

Commercial Observer, Top Young Professionals, 2025

Speaker, “What Makes a Store Worth the Trip: Retail Design & Customer Experience,” Retail OCD, 2026

Mentor, ACE Mentorship, Mentor, PENCIL, Mentor, Gensler HBCU Mentorship Program, Mentor, Williamsburg High School for Architecture & Design, Mentor, Real Estate Executive Council

Expertise

Retail & Consumer Experience Brand Design Strategy Mixed Use & Retail Centers Hospitality