Overview
Under Armour's global headquarters is a net-zero carbon, net-zero energy campus that's as high-performing as the brand itself.
Location
Baltimore, Maryland
Client
Under Armour
Year
2009
Challenge
A brand built on winning needed a headquarters that reflected its values while serving as a workplace magnet for new and existing talent.
Under Armour was born in Baltimore, built on the conviction that performance has no ceiling. Its original headquarters no longer reflected that ambition, so the company needed a new home on Baltimore Peninsula — one that could galvanize its workforce, connect to the city it came from, and demonstrate a serious commitment to sustainability.
The stakes were high: get this right, and the building becomes a symbol for the tenacity and winning standards represented by the brand and the city.
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