Biography
Amy is a Principal and Brand Design practice area leader who combines consumer insights, marketing expertise, and business acumen to create meaningful brand experiences that connect organizations with their audiences, strengthen culture, and shape communities.
A collaborative strategist and brand leader, Amy partners across Gensler's practice areas to deliver impactful brand experiences for clients around the world. Her work spans brand identity and marketing campaigns, culture-building and corporate branding, and placemaking and real estate positioning. Beginning every engagement with empathy and a deep understanding of the target audience, she helps establish the strategic foundation behind successful brand experiences. As Global Brand Design practice area leader, Amy connects worldwide talent, leverages Gensler's portfolio expertise, and identifies new opportunities for growth across the firm.
The goal of every brand strategy project is to emerge with a roadmap for growth, evolution, or refinement.
Selected Projects
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Qualifications and Recognition
Master of Business Administration, Goizueta Business School
Bachelor of Arts, Design of the Environment, University of Pennsylvania
LEED Accredited Professional
Member, American Marketing Association (AMA)
Chick-fil-A Campus Brand Experience: ASID GA Awards, Silver, Contract Branding or Graphics
NCR Headquarters Food Hall Brand Design: Retail Design Institute / International Store Design Awards, Level of Excellence
The Coca-Cola Workplace of the Future: GDEA Award for Workplace, Large Built; ASID GA Best in Show Award
Goodwill Pop-Up Shop: GDEA Award
Panelist, “Emory Explores: Reigniting Creativity,” Emory University
Panelist, “Building Brands People Love,” Panelist, General Assembly
Panelist, “The Future of Work,” Panelist, Brand Innovators Live Cast Panel Discussion
Moderator, “Optimizing Customer Experience,” Georgia Marketing Summit
Co-President, Emory Creative Alumni Network, Global