Biography
Ann Morrow is a Design Director and Global Entertainment Leader for Gensler’s Entertainment and Experience Design practice. A visionary creative leader, Ann Morrow combines architecture, world-building, design, and business strategy to envision and create unique experiences that engage audiences and shape meaningful connections.
Drawing on decades of experience across theater, cultural, institutional, and entertainment sectors, she brings a unique perspective to experiential design and innovation. Prior to joining Gensler, as Global Head of Creative Development for Walt Disney Imagineering, she led the development of immersive experiences that bridged storytelling, technology, and the built environment. Today, she helps clients imagine and realize the next generation of destinations, experiences, and cultural environments around the world.
Ann Morrow is recognized as one of XLIST's 100 Most Creative Visionaries in Experiential and is a frequent speaker on the future of experience design. Her work and insights have been featured in Forbes, The New Yorker, and The Los Angeles Times. She has collaborated with leading organizations, including National Geographic, the Royal Shakespeare Company, the Association for Cultural Enterprises, and ILMxLAB.
The tools used to create deep experiences — theatrical design, emotional placemaking — can marry the promise of a place with its reality and give people a reason to explore, engage, and spend time in these destinations.
Selected Projects
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In the News
Ann's Posts
Qualifications and Recognition
Master of Architecture, Yale School of Architecture
Master of Business Administration, Yale School of Management
Bachelor of Arts, Washington University in St. Louis
California
American Institute of Architects (AIA)
Board Member, The Immersive Experience Institute
Blooloop Power 10 Most Influential in Immersive, 2024
THEA Outstanding Achievement, 2023
XLIST 100 Most Creative Visionaries, 2023
Panelist, IAAPA EXPO, 2026
Speaker, International Museum Construction Congress, 2025
Speaker, Next Stage Conference by the Immersive Experience Institute, 2025
Keynote Speaker, Cultural Enterprise Conference, 2024
Board Member, The Immersive Experience Institute