Overview
An iconic brand’s Bangalore hub is a magnet for talent.
Opportunity
Bangalore is India’s largest tech talent hub, and consumer-facing companies have a difficult time attracting and retaining top talent in this highly competitive market.
In Bangalore’s competitive tech market, consumer brands must create a compelling workplace experience to stand out and attract top talent. It was especially true for 7-Eleven, a familiar brand in the U.S., but one that was just trying to get a foothold in the Indian market. The company needed a space that could help establish the 7-Eleven brand while also building a relationship with local talent.
More about this topic
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Why This Matters
01
Building Brand Recognition
As a new entrant in India, 7-Eleven needed more than office space. Success meant establishing brand presence and credibility; without it, the brand risked getting lost in a competitive market.
02
Winning the Talent Battle
Bangalore's intense competition for tech talent turned workplace experience into a strategic advantage, helping 7-Eleven attract and retain skilled employees to fuel business growth.
03
Connecting Global and Local
The workplace needed to express 7-Eleven's global identity while resonating with local employees, creating a sense of belonging and engagement that connects the brand to its people.
FPO Quote
Solution
The new 7-Eleven Global Solution Centre in Bangalore features a visually overt aesthetic realization of the brand.
Inspired by the brand’s latest advertising campaign tagline, “Take it to Eleven,” the new workplace emphasizes an unwavering dedication to amplifying customers’ joy with employee-centric amenities like a grab-n-go Tuk Tuk, an arcade, gym, and juice bar. The dynamic workspace combines traditional office space with purpose-driven social hubs and recharge zones that seamlessly integrate the principles of global stores into an innovative workspace program.
125K
Square Feet of Office Space
5,000
Square Feet of Wellness Amenities
125K
Square Feet of Office Space
5,000
Square Feet of Wellness Amenities
Impact
With its iconic brand at the forefront, the new office attracts talent through familiar brand recognition and local design, establishing a strong presence for 7-Eleven in India.
The engaging environment serves as a recruiting tool that appeals to prospective talent, while supporting worker needs with cutting-edge technology and a productive workplace experience.
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What Changed Because of This
01
Talent Attraction & Retention
The workplace became a powerful recruitment tool, combining a globally recognized brand with employee-centric amenities and experiences that help attract and retain top talent.
02
Elevated Brand Experience
Bold visual storytelling, digital integrations, and brand-inspired spaces transformed the office into an immersive expression of 7-Eleven, strengthening brand awareness and recall in India.
03
Greater Employee Engagement
Purpose-driven social hubs, collaborative zones, wellness amenities, and recreational spaces created a dynamic environment that supports creativity, wellbeing, and stronger workplace connections.

For 7-Eleven, this workplace had to do more than house employees — it had to introduce a brand to a new market and make people feel like they belonged to something bigger from day one.
Recognition
Office Snapshots
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Team
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