Studio 19 Experience Centre

Overview

Opportunity

Solution

Impact

Team

A new standard for experience-driven retail, Studio 19 redefines furniture retail as a curated lifestyle destination where brands, design, and living intersect.

Location

Pune, Maharashtra, India

Client

Studio 19 Offices Private Limited

Expertise

[FPO] Retail [FPO] Consumer Experience [FPO] Lifestyle

Opportunity

India’s furniture retail market is dominated by brand aggregators and sprawling showrooms that stock many names but offer little coherence.

Consumers increasingly want something different: a curated point of view, a lifestyle context, and a retail experience that feels as considered as the interiors they’re designing. They are seeking inspiration, discovery, and guidance, not just products on display. As the category matures, retail spaces must move beyond transactional selling to create meaningful connections with customers. The brands that will stand out are those that can translate their values, design philosophy, and expertise into a compelling narrative, selling a story and an experience rather than just a product.

Why This Matters

01
Curating Beyond Products
Consumers increasingly seek inspiration, lifestyle context, and expert guidance alongside products. Studio 19 responds by creating a curated retail experience that helps brands build stronger customer connections.
02
Elevating B2B Retail Experience
In a market dominated by product-heavy showrooms, Studio 19 reimagines B2B furniture retail as an immersive, design-led destination that supports discovery, engagement, and informed decision-making.
03
Creating a Scalable Model
The Bangalore Experience Centre validated an experience-led retail model, paving the way for Pune and providing a scalable blueprint for Studio 19’s continued expansion.

FPO Quote

Solution

Where most B2B furniture retail defaults to aggregation, Studio 19 is designed for curation, creating a lifestyle-driven destination that prioritizes discovery and inspiration.

The 9,000-square-foot, gallery-inspired centre creates a bespoke setting that is neutral enough to let craftsmanship take center stage while giving global, Asian, and Spaceworks collections distinct identities. Carefully curated zones help visitors navigate products within a lifestyle context rather than a traditional showroom format. Flexible, functional, and informal spaces blend emerging trends with practical design solutions, while dual circulation routes accommodate both exploratory browsing and purposeful buying. The result is an experience that supports inspiration, engagement, and informed decision-making.

From brief to build: transforming furniture retail from product aggregation into a curated, gallery-inspired experience that seamlessly blends inspiration, commerce, and community.

Studio 19’s design process began with a simple question: how could furniture retail become as considered as the interiors it serves? The team moved beyond the traditional showroom model, developing a gallery-inspired environment organized around curated lifestyle experiences rather than product displays. Distinct zones were created for global, Asian, and Spaceworks collections, while a neutral material palette allowed craftsmanship to take center stage. Flexible event spaces, functional work areas, and dual circulation routes were carefully integrated to support browsing, buying, and ongoing engagement.

Impact

The Pune Experience Centre proves that B2B furniture retail can be as considered as the interiors it sells, setting a new benchmark for experience-driven retail.

Built on Studio 19’s successful Bangalore Experience Centre, the Pune space establishes a replicable retail model that balances inspiration with functionality. Structured enough to support serious buyers yet atmospheric enough to encourage exploration, it redefines how furniture brands engage with customers. Functional workspaces and flexible event spaces extend its value beyond traditional retail, creating opportunities for collaboration, education, and community building. As Studio 19 expands into new cities, the concept provides a scalable framework for consistent, experience-led growth.

What Changed Because of This

01
Customer Engagement
The curated, gallery-inspired environment encourages deeper exploration and interaction, helping customers connect with products through lifestyle settings rather than traditional showroom displays.
02
Beyond Retail
Flexible event spaces and functional work areas extend the centre’s role beyond sales, supporting collaboration, learning, and ongoing engagement with brands and customers.
03
Scalable Growth
The success of the Bangalore and Pune locations established a proven model that can be adapted across cities while maintaining a consistent customer experience.

At Studio19, we curated signature environments that combine multiple furniture brands, material options, and installations to create an immersive retail experience.

Team

Project Leadership

Shravan Bendapudi

As Managing Director of Gensler’s Mumbai office, Shravan Bendapudi is a business and strategy leader committed to advancing innovation, fostering talent, and delivering projects that set global benchmarks. Drawing on expertise in strategy, research, and analytics, he helps clients solve complex challenges across workplace and mixed-use projects.

[FPO] Subhashish Mandal

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[FPO] Riddhima Rajgopal

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[FPO] Bhumika Prajapati

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FAQ

01

What is Studio 19 Experience Centre?

Studio 19 is a gallery-inspired furniture retail destination that brings together global, Asian, and Spaceworks collections within curated lifestyle environments.

02

Where is the project located?

The project is located in Pune, Maharashtra, India.

03

What was the design objective?

The design sought to move beyond traditional furniture aggregation, creating a curated retail experience that emphasizes inspiration, discovery, and meaningful customer engagement.

04

How does the space enhance customer experience?

Distinct product zones, gallery-inspired interiors, and dual circulation routes support both exploratory browsing and purposeful buying, creating an intuitive and immersive journey.

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