Gensler
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Overview

Assembly at North First transforms a former research complex into a connected, amenity-rich workplace for Silicon Valley’s next generation of companies.

Location
Client

Opportunity

An underutilized industrial site became an opportunity to create a competitive destination for growing tech tenants in a changing commercial real estate landscape.

As companies started seeking alternatives to Silicon Valley’s traditional office core, a local developer saw opportunity in North San Jose. In the North First Corridor sat a blank canvas in the seven-building, 27-acre former Lam Research complex. The development team sought to renovate and rebuild the existing buildings into a cohesive, branded, and amenity-rich campus environment to attract and support high-technology companies looking to migrate further into the South Bay. A human-centered experience rooted in connectivity, wellness, and community would be key to meeting the evolving expectations of this segment of workers.

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Why This Matters

  1. 01

    Repositioning What Exists

    The former Lam Research complex offered scale and location but needed a stronger identity and workplace experience to be competitive.

  2. 02

    Connecting A Campus

    The low-rise buildings sat as separate structures within parking, creating an opportunity to use new construction, pathways, and amenities to build on.

  3. 03

    Attracting Technology Companies

    The market-ready campus had to attract and support new tenants by leveraging a prime location and offering an elevated environment modernized for today’s technology companies.

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Solution

A connected network of pathways, outdoor gathering spaces, and hospitality-driven amenities encourage movement, collaboration, social interaction, and community building across the campus.

A main street along the campus entrance connects the buildings to an acre of outdoor amenity spaces, including plazas, courtyards, and gardens that support small meetings and gatherings. Open lawns invite recreational opportunities and provide ample space for large events and parties. Pathways for pedestrians and bicycles connect public spaces with offices, ground-floor retail, and parking. Integrated hospitality components include an on-site, state-of-the-art fitness center, locker rooms with showers and storage, fire pit, and outdoor pizza ovens. Workspaces with built-in flexibility, natural light, and fresh-air ventilation support health and resilience.

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From brief to build: how outmoded suburban buildings became a warm, connected workplace campus for Silicon Valley technology companies.

The process began by recognizing the hidden advantages of the existing buildings: expansive floorplates, generous volumes, and honest wood structure. Gensler’s design transformed a loose collection of withdrawn buildings into a campus organized around connection. New construction, covered paseos, outdoor amenities, and a coordinated identity campaign clarified the project’s design ethos, while agricultural and industrial references gave the architecture a material language rooted in San Jose’s past.

Impact

A competitive, future-ready workplace destination that strengthens tenant appeal, campus culture, and long-term asset value.

The project shows how underutilized suburban workplace campuses can be successfully repositioned for companies expanding their footprint outside of established office hubs.

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What Changed Because of This

  1. 01

    Cohesive Campus

    A clear main street and interconnected pathways coupled with clean, consistent signage and wayfinding create an intuitive campus experience and unified identity.

  2. 02

    Outdoor Experience

    An acre of plazas, courtyards, gardens, open lawns, and hospitality amenities extend work and gathering outdoors to support employee wellbeing.

  3. 03

    Resilient Design

    Indoor-outdoor connectivity, multiple entries, daylight, fresh air, built-in flexibility, and customizable systems support workplace resilience and wellness needs.

Recognition

01

Silicon Valley Business Journal

Gensler Principal Manan Shah discussed how the design connects the campus, helping Assembly at North First earn the 2019 Structures Rehab/Renovation Project Award.

02

The Registry

A deep dive into Gensler’s approach to transforming the former research complex into a contemporary workplace, as detailed by Gensler Principal Manan Shah.

FAQ

01

Where is Assembly at North First located?

Assembly at North First is in San Jose, California, on the former Lam Research complex in the North First Corridor.

02

What was the project’s design goal?

The goal was to reposition seven existing buildings into an integrated, branded, amenity-rich campus for technology companies.

03

How large is Assembly at North First?

The campus spans 27 acres.

04

What amenities are included?

Amenities include plazas, courtyards, gardens, open lawns, a fitness center, locker rooms with showers and storage, a fire pit, and outdoor pizza ovens.

05

What makes the campus resilient?

Its low-rise layout, multiple entries, indoor-outdoor connections, daylight, fresh air, large floorplates, and customizable MEP systems support evolving workplace needs.