Confidential Technology and Entertainment Client

Overview

Opportunity

Solution

Impact

Team

Gensler transformed this workplace for a confidential technology and entertainment client into an immersive brand experience where employees can work, connect, play, and recharge.

Location

Berlin, Germany

Client

Confidential Technology and Entertainment Client

Expertise

Technology [FPO] Entertainment [FPO] Workplace [FPO] Interiors

Opportunity

Reimagining a workplace that strengthens brand identity, fosters belonging, and supports diverse ways of working through an immersive employee experience.

A confidential technology and entertainment client partnered with Gensler to transform its Berlin workplace into an environment reflecting its vibrant identity and innovative culture. The project aimed to strengthen employees' sense of belonging while supporting a more collaborative, agile, and inclusive way of working. Inspired by the client's iconic brand language, the workplace became an opportunity to create an immersive experience where colour, spatial variety, and intuitive wayfinding guide employees through different activities while reinforcing a distinctive workplace identity.

Why This Matters

01
Bringing Brand to Life
The workplace transforms the client’s flagship product experience into a physical journey, creating a stronger emotional connection between employees, culture, and brand identity.
02
Supporting Every Workstyle
Flexible settings for work, collaboration, social connection, and recharge give employees the freedom to choose spaces that best support their daily activities.
03
Enabling Lasting Change
A structured change management approach helped employees confidently adopt new ways of working ways of working while establishing a model for future workplace projects.

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Solution

A colour-coded workplace experience transforms the client's brand into an intuitive environment designed around collaboration, choice, wellbeing, and connection.

The workplace is organised around four colour-coded zones that support different activities: blue for Work, red for Collaborate, pink for Play and Socialise, and green for Recharge and Focus. This zoning gives employees clear choices over how and where they work, supporting different tasks, moods, and levels of interaction. On arrival, a strong sense of company identity creates orientation and belonging. Coloured lighting reinforces intuitive wayfinding, while adaptable furniture, movable partitions, acoustic solutions, and biophilic elements allow the workplace to evolve with changing needs and work styles.

How an iconic brand identity became a flexible workplace experience organised around colour, choice, and intuitive spatial planning.

Gensler worked closely with the client to translate its brand identity into a workplace experience that feels intuitive, engaging, and welcoming. The design team developed four distinct workplace zones—Work, Collaborate, Play/Socialise, and Recharge/Focus—each defined through colour, lighting, furniture, and spatial character. Flexible planning, adaptable settings, and integrated acoustic solutions support different ways of working, while a comprehensive change management strategy helped employees successfully transition into the new workplace.

Encouraging Social Connection

Flexible social settings encourage informal collaboration, play, and spontaneous interaction, strengthening team culture and employee engagement.

Impact

The completed workplace strengthens culture and belonging while creating a vibrant environment that supports collaboration, wellbeing, and future ways of working.

The completed workplace strengthens culture and belonging through an immersive brand experience that supports collaboration, wellbeing, and flexible ways of working.

What Changed Because of This

01
Workplace Belonging
The workplace now translates the client’s brand into an everyday experience, helping employees feel connected to its identity, energy, and playful culture.
02
Workstyle Choice
Four activity-based zones give employees clearer choices for focus, collaboration, social connection, and recharge, supporting diverse work styles throughout the day.
03
Sustainable Reuse
Reused desks, carpets, and walls reduced waste, while LED lighting and natural light support a more efficient, comfortable workplace environment.

Inspired by this entertainment client's flagship product, our design transforms their workplace into an immersive, inclusive experience that drives creativity throughout the space.

Recognition

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Team

Project Leadership

[FPO] Jan Rehders

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[FPO] Sonja Jungnitsch

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Lukasz Platkowski

As Managing Director of Gensler Germany, Lukasz provides leadership and strategic direction for the growth of the firm's business across Germany and Central Europe. He has led multidisciplinary projects for a range of clients, with a focus on resilience, enhancing human experiences, and creating long-term value.

[FPO] Néstor Ramos

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FAQ

01

What was the main design idea for the workplace?

The workplace was inspired by the client's flagship product, creating an interactive journey through four activity-based zones: Work, Collaborate, Play, and Recharge/Focus.

02

How does the design support different ways of working?

Flexible furniture, movable partitions, meeting and solo booths, a library, and social spaces give employees the freedom to choose settings that support focus, collaboration, learning, and recharge.

03

How is the client’s brand expressed in the space?

Four symbolic colours, immersive lighting, and intuitive wayfinding inspired by game paths transform the client's brand into a memorable workplace experience.

04

How did Gensler support change management?

Gensler developed a welcome guide and change management strategy to help employees understand, navigate, and embrace the new workplace experience.

05

What sustainable strategies were included?

Existing desks, carpets, and partitions were retained where possible to reduce waste, while LED lighting and daylight optimisation help lower operational energy use.

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Related Expertise

Technology Entertainment Workplace Interiors

Gensler transformed this workplace for a confidential technology and entertainment client into an immersive brand experience where employees can work, connect, play, and recharge.

Reimagining a workplace that strengthens brand identity, fosters belonging, and supports diverse ways of working through an immersive employee experience.

Why This Matters

A colour-coded workplace experience transforms the client's brand into an intuitive environment designed around collaboration, choice, wellbeing, and connection.

How an iconic brand identity became a flexible workplace experience organised around colour, choice, and intuitive spatial planning.

The completed workplace strengthens culture and belonging while creating a vibrant environment that supports collaboration, wellbeing, and future ways of working.

What Changed Because of This

Recognition

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