Gensler
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Overview

Etsy’s Mexico City workplace celebrates Mexican craftsmanship through a contemporary office that strengthens creativity, community, and a deep sense of cultural belonging.

Location
Client

Opportunity

Etsy sought a workplace where local craftsmanship could shape everyday experiences while supporting collaboration, well-being, and the company’s human-centered culture.

As digital commerce continues to evolve, Etsy remains committed to celebrating the people, makers, and communities behind every product. Its Mexico City office presented an opportunity to translate those values into a workplace rooted in local identity. Rather than applying a global design language, the project sought to create an authentic environment inspired by Mexico’s architectural heritage, artisanal traditions, and creative culture — one that fosters collaboration while strengthening employees’ connection to place, purpose, and one another.

Why This Matters

  1. 01

    Celebrating Craftsmanship

    Local artisans, makers, and designers become active collaborators, embedding authenticity, cultural meaning, and distinctive craftsmanship throughout the workplace while celebrating regional identity and creativity and heritage.

  2. 02

    Human-Centered Workplace

    Spaces support diverse work styles while reinforcing Etsy’s commitment to creativity, community, and meaningful human connection, creating environments that encourage collaboration, well-being, and belonging.

  3. 03

    Designing Responsibly

    Regional materials and artisanal production strengthen local economies while reducing environmental impact through thoughtful sourcing, supporting responsible design practices and creating lasting community value for generations.

Our new CDMX office is a stunning embodiment of Etsy’s values: creativity, craftsmanship, and community. It honors Mexico City’s creative spirit while giving our team and sellers a place to thrive.

Nick MoreseSenior Director, Global Workplace, Etsy

Solution

Architecture, craftsmanship, and workplace strategy come together to create an environment where Mexico’s creative heritage informs every aspect of the employee experience.

Inspired by the architecture of Luis Barragán and the richness of Mexican craftsmanship, the workplace unfolds through a sequence of spaces that balance collaboration, focus, and community. A central circulation spine connects public gathering areas with quieter work environments, while interconnected staircases strengthen visual and social connectivity across floors. Custom furniture, ceramics, textiles, and millwork developed with local artisans and designers transform the workplace into a living showcase of Mexico’s creative traditions while supporting flexibility, inclusivity, and neurodiverse ways of working.

Related Content

10,764 square feet / 1,485 square meters

Project Size

Custom furnishings and finishes created with local artisans

Design Approach

Locally sourced materials and artisanal production methods

Sustainable Sourcing

From brief to build: translating Mexico's architectural legacy and artisanal traditions into a workplace designed around creativity and belonging.

The design process focused on understanding how Etsy’s values could be expressed through the culture and craftsmanship of Mexico rather than through corporate branding. Collaboration with regional artisans, designers, and fabricators shaped custom architectural elements and finishes that celebrate local expertise and strengthen a sense of place. Spatial planning prioritized movement, flexibility, and diverse work styles, ensuring that every design decision, from circulation to materiality, reinforces a workplace experience rooted in authenticity and human connection. Thoughtful integration of regional materials and handcrafted details further connects employees to Mexico’s creative heritage while creating a welcoming, inspiring environment that reflects Etsy’s culture.

Impact

Etsy’s Mexico City office demonstrates how culturally rooted workplace design strengthens creativity, supports local communities, and enriches the employee experience.

The workplace connects global values with local identity, creating an environment where craftsmanship, collaboration, and community shape everyday work experiences.

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What Changed Because of This

  1. 01

    Employee Experience

    Purposefully designed environments foster belonging, well-being, and flexibility while supporting diverse ways of working and collaborating across teams and everyday experiences.

  2. 02

    Creative Economy

    Collaboration with regional artisans and suppliers extends the project’s impact beyond the workplace, strengthening Mexico’s creative ecosystem and supporting local communities.

  3. 03

    Brand Authenticity

    The office expresses Etsy’s commitment to creativity and human connection through architecture deeply rooted in local culture and craftsmanship and heritage.

Etsy celebrates the handmade, so we designed with the same mindset. This office doesn't just house the team, it tells their story.

Francesca Poma-MurialdoDesign Director, Principal

FAQ

01

How can workplace design express a company’s values?

Workplace design can translate an organization’s culture into everyday experiences. For Etsy Mexico, Gensler expressed the company’s values through spaces that celebrate creativity, craftsmanship, community, and meaningful human connection.

02

What role did local artisans play in the design of Etsy Mexico?

Local artisans, designers, and fabricators collaborated throughout the project to create custom furniture, ceramics, millwork, textiles, and architectural elements. Their work helped shape an authentic workplace rooted in Mexico’s creative heritage.

03

Why is cultural authenticity important in workplace design?

Design that reflects local culture creates stronger connections between people and place. Rather than applying a standardized workplace model, Gensler developed an environment inspired by Mexico’s architecture, craftsmanship, and artistic traditions.

04

How can workplace projects contribute to local communities?

Workplace design can create value beyond the office by engaging local makers, sourcing regional materials, and supporting creative industries. At Etsy Mexico, these partnerships reinforced the project’s cultural authenticity while contributing to the local creative economy.

05

Does the project reflect a commitment to sustainability?

Locally sourced materials and artisanal techniques were prioritized throughout the project, reducing its environmental impact while supporting regional suppliers and craftspeople.

06

How does the layout support different ways of working?

The workplace journey moves from open, collaborative areas to private, focused zones through a central tunnel that highlights spatial and sensory qualities inspired by Mexican architecture. A variety of work settings also supports neurodiversity and multiple modes of collaboration and individual focus.