Pinterest Mexico City

Overview

Opportunity

Solution

Impact

Team

Pinterest’s Mexico City headquarters transforms the workplace into an immersive cultural experience where creativity, technology, and local identity inspire collaboration and innovation.

Location

Mexico City

Client

Expertise

Technology [FPO] Interior Design Brand Design

Opportunity

Pinterest sought a workplace that reflected Mexico’s creative energy while supporting collaboration, innovation, and an employee experience rooted in local culture.

As Pinterest expanded its presence in Latin America, its Mexico City office presented an opportunity to express the company’s global brand through a distinctly local lens. The workplace needed to foster creativity and connection while celebrating Mexico’s rich cultural identity. Developed through an intensive design competition, the project challenged the team to create an environment where technology, hospitality, and storytelling converge, offering employees and visitors an experience that feels both unmistakably Pinterest and unmistakably Mexican.

Why This Matters

01
Culture as Experience
Local traditions, landscapes, and craftsmanship become active elements of the workplace, creating a stronger emotional connection between people and place while celebrating Mexico’s cultural identity.
02
Designed for Creativity
Flexible environments encourage collaboration, exploration, and idea generation while supporting Pinterest’s culture of inspiration, innovation, and creative exchange across teams and everyday work experiences.
03
Brand Through Place
The workplace expresses Pinterest’s global identity by embracing the authenticity and diversity of Mexico rather than relying on standardized corporate design, creating a distinctive sense of place.

FPO Quote

Solution

A series of immersive spaces reinterpret Mexico’s landscapes and traditions, creating a workplace where hospitality, culture, and technology seamlessly converge.

Inspired by the shifting perspectives of a kaleidoscope, the workplace unfolds as a sequence of immersive environments that celebrate Mexico’s cultural richness. Signature destinations, including the Firefly Sanctuary, Mezcal Bar, Café, and Cenote-inspired focus rooms, offer distinct experiences that balance interaction and individual concentration. Integrated technology, flexible work settings, and hospitality-inspired amenities support diverse ways of working while reinforcing Pinterest’s creative culture through architecture, interiors, and storytelling.

From brief to build: translating Mexico’s cultural richness into a workplace experience that inspires creativity, collaboration, and everyday discovery.

The design process explored how physical environments can evoke the same sense of curiosity and inspiration that defines the Pinterest platform. Cultural research, storytelling, and workplace strategy informed a sequence of hospitality-inspired spaces that encourage exploration throughout the office. Every design decision, from material selection to spatial organization and experiential moments, was carefully crafted to connect global brand values with local identity, creating an environment that feels authentic, memorable, and uniquely rooted in Mexico.

Impact

Pinterest’s Mexico City headquarters demonstrates how culturally responsive workplace design can strengthen employee experience and organizational identity.

The workplace transforms everyday routines into immersive experiences that foster collaboration, celebrate local culture, and inspire continuous creativity.

What Changed Because of This

01
Creative Culture
Experiential environments encourage exploration and innovation while supporting the dynamic ways Pinterest teams create and share ideas.
02
Employee Experience
Hospitality-inspired amenities and flexible workspaces create a workplace that prioritizes well-being and meaningful human interaction.
03
Local Identity
Architecture and interiors celebrate Mexico’s cultural richness, strengthening the workplace’s connection to its community and reinforcing Pinterest’s regional presence.

Pinterest is where people go to discover, so we designed an office that rewards discovery. As a kaleidoscope, every space reveals a different facet of Mexico.

Team

Project Leadership

Francesca Poma-Murialdo

Francesca is the Design Director for Gensler's Latin America workplace practice, bringing a global perspective and a deep appreciation for local identity to workplace design and combining curiosity, collaboration, and craftsmanship to create purposeful spaces that tell compelling stories.

Giuliana Speichert

Giuliana is Managing Director of Gensler Buenos Aires, where she specializes in project management across workplace, commercial, mixed-use, and residential projects for global clients in Argentina, Mexico, and the United States.

[FPO] Alan Haquet

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FAQ

01

How did Gensler translate Pinterest’s spirit of discovery into the workplace?

Gensler designed the office as a sequence of immersive destinations that encourage exploration, with distinct environments that shift between interaction, hospitality, and focused work.

02

How does the workplace express Mexico’s cultural identity?

Gensler drew from Mexico’s landscapes, traditions, and cultural references to create spaces such as the Firefly Sanctuary, Mezcal Bar, Café, and cenote-inspired focus rooms, giving Pinterest’s global brand a distinctly local expression.

03

How can immersive design support creativity in the workplace?

By creating varied environments with different atmospheres and functions, the design gives employees opportunities to change their surroundings throughout the day, supporting collaboration, concentration, and creative thinking.

04

How did Gensler balance technology with hospitality in Pinterest’s Mexico City office?

Gensler integrated technology-enabled workspaces with hospitality-inspired amenities, creating an environment that supports contemporary work while making everyday experiences more welcoming, intuitive, and engaging.

05

How does the design support the day-to-day experience of employees and visitors?

Tech-enabled workspaces and hospitality elements are integrated throughout the office to shape an optimal experience for all users. Each area invites clients and collaborators to interact and explore the rich narratives woven throughout the space.

06

What sustainability measures are incorporated into the project?

The project addresses operational carbon through its interiors lighting design, with a Lighting Power Density baseline of 0.93 watts per square foot (10.00 watts per square meter), reflecting a commitment to energy-conscious workplace design.

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Related Expertise

Technology Interior Design Brand Design

Pinterest’s Mexico City headquarters transforms the workplace into an immersive cultural experience where creativity, technology, and local identity inspire collaboration and innovation.

Pinterest sought a workplace that reflected Mexico’s creative energy while supporting collaboration, innovation, and an employee experience rooted in local culture.

Why This Matters

A series of immersive spaces reinterpret Mexico’s landscapes and traditions, creating a workplace where hospitality, culture, and technology seamlessly converge.

From brief to build: translating Mexico’s cultural richness into a workplace experience that inspires creativity, collaboration, and everyday discovery.

Pinterest’s Mexico City headquarters demonstrates how culturally responsive workplace design can strengthen employee experience and organizational identity.

What Changed Because of This