Gensler
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Overview

Fifth + Broadway reenergizes downtown Nashville as a vibrant mixed-use entertainment destination, bringing together retail, restaurants, Class A offices, and dynamic live-work experiences.

Location
Client

Opportunity

Fifth + Broadway anchors downtown Nashville’s revitalization, transforming the former convention center site into a vibrant mixed-use lifestyle destination.

Fifth + Broadway anchors the revitalization of downtown Nashville, transforming the former convention center site into a vibrant mixed-use destination. The development brings together retail, dining, entertainment, office, residential, and public gathering spaces to create an energetic urban experience. By reconnecting key downtown corridors and introducing new activity throughout the day and evening, Fifth + Broadway strengthens Nashville’s civic identity while supporting continued growth, walkability, and investment in the heart of the city.

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Why This Matters

  1. 01

    Revitalizes the Urban Core

    Fifth + Broadway turns a former convention center site into an active urban district, supporting downtown growth, attracting investment, and bringing new energy to Nashville’s daily civic life.

  2. 02

    Strengthens Nashville’s Identity

    The project reflects Nashville’s creative spirit by combining music, culture, dining, retail, workplaces, homes, and public gathering spaces into a destination that feels distinctly connected to the city.

  3. 03

    Creates Lasting Community Value

    By improving walkability and creating welcoming places to gather, Fifth + Broadway strengthens connections among residents, visitors, businesses, and cultural experiences throughout the heart of downtown Nashville.

Fifth + Broadway epitomizes Nashville — a world-class, generational asset that draws locals and tourists alike. We believe the attention to detail, aesthetics and connectivity are unmatched, making it a transformative catalyst for the fabric of lower Broadway.

Northwood Retail President Ward Kampf

Solution

Fifth + Broadway blends living, work, culture, dining, and entertainment into a pedestrian-focused district that brings convenience, community, and accessibility to downtown Nashville.

Fifth + Broadway brings together downtown living, Class A office space, culture, dining, retail, and entertainment within a walkable, pedestrian-focused district. By layering a rooftop concert venue, world-class museum, public gathering spaces, and diverse food and beverage options, the project creates a dynamic destination in the heart of Nashville. Its mix of uses supports convenience, community, and accessibility while strengthening the urban fabric and reinforcing Music City’s vibrant civic identity.

Related Content

One of the largest mixed-use developments in Tennessee

Project Size

239,000+ square feet of entertainment, retail, and cultural amenities

Types of Uses

Food hall with over 20 eateries

Food and Beverage Opportunities

From brief to build: Fifth + Broadway transformed a convention center site into a vibrant mixed-use district that reconnects downtown Nashville through culture, work, living, and entertainment.

Fifth + Broadway transformed a former convention center site into a layered mixed-use district shaped by connectivity, identity, and experience. Design solutions restored the street grid, activated edges, and created pedestrian-scale environments that connect office, residential, retail, dining, cultural, and entertainment uses. Expressive architecture, vibrant public-realm strategies, and Nashville-specific programming reconnect downtown districts while creating a flexible civic destination that supports daily life, tourism, community gathering, and long-term urban growth.

Impact

Fifth + Broadway reconnects downtown Nashville through walkable mixed-use design, creating a vibrant destination that strengthens community, celebrates culture, and supports continued growth.

Fifth + Broadway restores downtown connectivity through walkable mixed-use design, drawing visitors, strengthening Nashville’s cultural identity, and supporting sustained urban growth.

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What Changed Because of This

  1. 01

    Workplace Experience

    The office tower connects tenants to dining, retail, entertainment, residential, and cultural amenities, making work part of a vibrant downtown lifestyle.

  2. 02

    Nashville Identity

    Fifth + Broadway reflects Nashville’s culture through music, food, public gathering, and active street life, creating a district rooted in local identity.

  3. 03

    Measurable Urban Impact

    Fifth + Broadway activates a former convention center site, reconnects downtown districts, and draws nearly five million annual visitors annually.

Recognition

01

The Tennessean

The Tennessean explored Nashville’s evolving downtown and its future, featuring insights from Gensler’s Christopher Goggin on the forces shaping the city’s growth.

02

Commercial Property Executive

Commercial Property Executive examined the evolution of mixed-use development, featuring Fifth + Broadway and highlighting Gensler’s role as designer of the Nashville destination.

03

Nashville Business Journal

Nashville Business Journal explored Nashville’s evolution, emerging design trends, and Gensler’s role in shaping the city’s future.

FAQ

01

Where is Fifth + Broadway located?

Fifth + Broadway is located in downtown Nashville, Tennessee, on the former Nashville Convention Center site.

02

Who designed Fifth + Broadway?

Fifth + Broadway was designed by Gensler as a large-scale, mixed-use district for downtown Nashville.

03

What type of project is Fifth + Broadway?

Fifth + Broadway is a mixed-use development combining office, residential, retail, dining, entertainment, cultural, and public-facing experiences.

04

How does the project benefit the city?

The project reconnects downtown districts, activates a former civic site, and creates a walkable destination for locals, workers, and visitors.

05

What makes the project distinct to Nashville?

Its design reflects Nashville’s identity through music, food, public gathering, active streets, and experiences rooted in local culture.

06

What is the project’s measurable impact?

Fifth + Broadway attracts nearly 5 million annual visitors, supporting downtown activity, tourism, community engagement, and long-term urban growth.