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Overview
IBM’s cutting-edge NYC Flagship has become an empowering platform for IBM’s formerly distributed teams, featuring ample client amenities and team collaboration and meeting spaces.
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Opportunity
A new flagship at One Madison Avenue offered IBM the chance to reunite 10 dispersed New York teams while setting a more flexible, inclusive workplace standard.
Gensler’s relationship with IBM dates to the 1970s, and One Madison represented an opportunity to define the next generation of that partnership. As organizations continue to prioritize the importance of team-based collaboration, bringing business units under one roof has become a key strategy for sparking innovation while cultivating a cutting-edge, forward-looking company culture. Simultaneously, a strategic workplace approach can create new opportunities for embedding the latest inclusivity and accessibility features to better attract and retain talent.
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Why This Matters
01
One Community, Greater Exchange
IBM needed one New York home that could dissolve organizational silos, strengthen culture, and create more opportunities for employees, leaders, clients, and partners to exchange ideas.
02
Make Innovation Tangible
As a technology leader, IBM needed its workplace to make innovation tangible, turning everyday arrival, collaboration, and client engagement into visible expressions of a future-focused brand.
03
Choice Builds Inclusion
IBM’s next workplace standard needed to support different people and work modes equitably, giving employees greater choice while embedding accessibility, neuroinclusive cues, and adaptable settings.
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Solution
A bold vertical campus transforms movement into momentum, placing innovation, community, work, and wellness destinations where people naturally cross paths.
Undertaken as part of One Madison Avenue’s strategic repositioning, IBM’s workplace brings previously siloed Manhattan teams together in a cohesive, future-focused home. Signature experiences across five floors create energy and cross-pollination throughout the day. The Innovation Studio supports client co-creation, while the Blue Bar and community hubs turn circulation into social connection. Workplace neighborhoods offer high-top tables, privacy pods, booths, and other multimodal settings, while the terrace, café, and adaptable 300-seat auditorium create destinations for work, events, and gathering.
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270K
Square Feet
2,200
Employees
10
Dispersed Business Units Unified Under One Roof
Impact
The IBM NYC Flagship is an innovation engine that showcases groundbreaking ideas in a community-driven workplace that celebrates IBM’s forward-looking culture.
The flagship reunites more than 2,200 employees while reestablishing IBM’s city presence and creating new settings for collaboration, client engagement, and innovation.
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What Changed Because of This
01
Future-Ready Standard
One Madison builds upon IBM’S workplace guidelines, translating flexibility, inclusivity, and employee choice into a model that can inform future offices.
02
Client Co-Creation
The Innovation Studio shifts client engagement from presentation to participation, giving IBM teams and partners spaces to explore technology, workshop challenges, and develop ideas together.
03
Public Presence
The dedicated street entrance and Quantum Wave sculpture make IBM’s identity visible at Madison Square Park, strengthening the company’s presence in New York’s technology ecosystem.
IBM’s new NYC office is a strategically timed co-location strategy that was really focused on creating a clear call to their purpose as an organization.
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FAQ
Where is IBM's office in New York City?
Who designed IBM's office in New York City?
What is Innovation Studio at IBM’s One Madison Avenue office?
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