Overview
A warm, welcoming space honors Molson Coors’ iconic legacy and brewing heritage while inspiring teams to innovate for the future.
Opportunity
Heritage brands with century-old legacies have a unique opportunity: honoring tradition while signaling innovation.
For Molson Coors, consolidating teams into a new Chicago headquarters meant reimagining the workplace for a 200-year-old global beverage brand. The design bridges generations of craft while creating an authentic, social environment that supports a diverse workforce and a flexible work culture.
More about this topic
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Why This Matters
01
Honoring Heritage, Inspiring Innovation
Environmental graphics and curated brand moments connect employees and visitors to Molson Coors’ brewing heritage, reinforcing a shared identity while supporting a culture of innovation.
02
Choice Drives Culture
A variety of flexible work settings empowers employees to choose how and where they work, supporting evolving workstyles, fostering collaboration, and helping attract and retain top talent.
03
Connecting Through Place
The Pub, outdoor terrace, and social spaces throughout the workplace create opportunities for meaningful interaction, strengthening culture, encouraging collaboration, and building community across teams.
Our history of creativity, passion, and resilience traces from 1876 to today. This space helps us move at the speed of culture.
Solution
Gensler’s design establishes a powerful physical identity for Molson Coors Beverage Company, rooted in craft, heritage, and modern hospitality.
Environmental graphics and curated brand moments spark exploration and pride, linking employees and visitors to the brand’s roots. The Pub anchors the heart of the workplace as a vibrant lounge and event space, while a landscaped terrace with panoramic views and flexible work settings extends that same collaborative energy outdoors.
Related Content
73.4K
Project Size · sqft
3
Connected Floors
350-plus
Employees
From brief to build, Gensler balanced a 200-year brewing legacy with the demands of a company that moves at the speed of culture, shaping a workplace as dynamic as the brand itself.
The architectural language draws from Molson Coors’ legacy brands. Cylindrical forms reference Coors grain silos and can geometry, while copper accents evoke traditional brewing kettles. Social spaces are organized around an interconnecting stair, creating opportunities for gathering, recharging, and celebrating throughout the day. Serving as a central gathering point, The Pub brings employees and visitors together for everything from casual interactions to large events. The bar’s defining arch takes inspiration from the historic Miller Beer Caves, reinforcing a culture of community and connection.
Impact
The headquarters positions Molson Coors for the future, strengthening culture, attracting top talent, and supporting evolving workstyles.
Flexible environments and social hubs foster collaboration, while outdoor spaces and wellness-driven design enhance the employee experience. Integrated brand storytelling builds lasting identity and inspires innovation. The result is a resilient workplace that adapts to change and delivers enduring value.
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What Changed Because of This
01
Community Experience
Connection is embedded in the workplace through social spaces and shared destinations that support collaboration and celebration.
02
Brand Identity
Brand heritage becomes an immersive experience, transforming the workplace into a physical expression of Molson Coors’ legacy and future.
03
Cultural Belonging
A community-centered workplace fosters stronger relationships, shared experiences, and a greater sense of belonging across teams.
Recognition
IIDa Rocky Mountain Chapter
CoStar
IIDA Rocky Mountain Chapter
Team
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