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Overview
A cohesive refresh transforms the Seattle Mariners’ player and fan experience — from clubhouse and private team facilities to the fan journey to the stadium.
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Opportunity
Building a world-class destination for the future of baseball meant going beyond functionality, energizing fans, and empowering athletes to perform at their best.
For sports teams, keeping stadiums and other large event spaces competitive and engaging is an ongoing challenge. These venues must continuously evolve to meet rising fan and player expectations — delivering not just functionality, but memorable experiences that keep audiences engaged and athletes performing at their best. To meet this challenge, the Seattle Mariners partnered with Gensler to elevate T-Mobile Park into a world-class venue for the next era of baseball.
With a light rail stop near the stadium, public transit has grown exponentially as the primary travel choice for fans coming to the games. Gensler recognized an opportunity to extend the fan experience beyond the ballpark to generate excitement and build momentum along the journey from transit station to stadium. In addition, Gensler worked with a major local retailer for a first of its kind "walk out of store experience" to streamline concessions and sales for ballparks of the future.
More about this topic
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Why This Matters
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Comprehensive Clubhouse Renovations Inspire Players
The upgraded player experience – from clubhouse to batting tunnels to training areas – supports the team’s optimal athletic performance while celebrating the city that stands behind them.
02
Branded Graphics Ignite the Fan Experience
Engaging and excitement-building graphics leading to the stadium help build momentum for the fan experience before even entering the ballpark.
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New Concessions Experience for Convenience
Gensler developed a new retail space concept with advanced point of sale technology to provide fans with more options and experiences while in the park.
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Solution
Thoughtful retail upgrades, immersive branding, and a revitalized arrival experience turned T-Mobile Park into a seamless extension of the game-day experience.
Gensler collaborated closely with the Mariners’ facilities team to assess infrastructure, prioritize improvements, and elevate the overall experience at T-Mobile Park. The refresh introduced a new material palette, updated lighting, enhanced branding, and refined finishes. This design language extends into adjacent spaces, including the weight room, physical therapy room, offices, GM suite, batting tunnel, and control room. Cashier-less Walk-Off Markets allow fans to bypass traditional checkout lines.
To design a safe journey from the lightrail stop to the stadium, the Mariners activated a highway underpass with vibrant and engaging graphics that unites and amplifies the fan experience while elevating their connection to the game in a useful, meaningful, and memorable way.
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Related Content
Five million fans visit the stadium every year, 70 percent of whom travel from outside Seattle.
How many fans visit the stadium each year?
Attendance can exceed 2.5 million in a single season.
What is a typical seasonal attendance for events at the stadium?
Impact
Serving five million visitors annually, T-Mobile Park’s design upgrades and ongoing evolution delivers memorable experiences that celebrate Seattle and inspire lasting fan enthusiasm, including new state of the art concessions opportunities for fans.
The cohesive renovation delivers an elevated experience for players, staff, and fans. From clubhouse to concourse, every space celebrates the city’s culture and identity. With attendance exceeding 2.5 million in a single season, the upgrades have far-reaching impact. This evolving body of work demonstrates how thoughtful, phased design can keep a major league venue competitive and compelling for years to come.
Five million fans visit the stadium every year, 70 percent of whom travel from outside Seattle. The impressions garnered by the artwork are abundant, but the fan enthusiasm it generates is what has truly made it a success.
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What Changed Because of This
01
Design and Branding Celebrate the City and team’s Legacy
From clubhouse to concourse, every space celebrates the city’s culture and identity.
02
Investing in the Future of a Venue
Phased design can keep a major league venue competitive and compelling for years to come.
03
Energizing the Fan Journey to the Stadium
Bold, energetic graphics build enthusiasm and excitement for fans from the exterior stadium surroundings to the ballpark experience.
The future of fan and player experience is here — where city strangers become community, and staff and athletes are cared for holistically. Working so closely with clients like the Mariners creates magic and joy across the entire ecosystem.
Recognition
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Team
Project Leadership
FAQ
Where is the project located?
Who designed this project?
How is brand design celebrated?
What player spaces were upgraded?
What are the fan experiences?
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