Baycurrent

Overview

Opportunity

Solution

Impact

Team

A hospitality-inspired headquarters that combines premium workplace experiences with collaborative environments, expressing Baycurrent’s unique culture.

Location

Tokyo, Japan

Client

Baycurrent

Expertise

Professional Services Digital Experience Design Strategy

Opportunity

Baycurrent sought a new headquarters that could strengthen employee connections while supporting collaboration, growth, and evolving workplace expectations.

As one of Japan’s leading consulting firms, Baycurrent sought a headquarters that could support continued growth while strengthening interaction and collaboration across teams. The company envisioned a workplace that would reduce traditional organizational boundaries and create more opportunities for meaningful connection. At the same time, the new office needed to deliver a highly hospitable employee experience, combining comfort, intuitive navigation, and a seamless workplace environment that reflects Baycurrent’s inclusive culture and supports the way its people work.

Why This Matters

01
A Borderless Workplace
Fostering a more open and connected environment helps strengthen knowledge sharing and collaboration, supporting the highly connected culture that is essential to consulting work.
02
A Workplace of Choice
Creating an environment employees actively choose to use helps increase engagement and reinforces the workplace as a meaningful part of the overall employee experience.
03
An Innovation Ecosystem
Spaces designed for interaction create more opportunities for knowledge exchange, helping turn everyday conversations into ideas that support innovation.

FPO Quote

Solution

The “Borderless & Inclusive” concept shapes interconnected social spaces and technology-enabled hubs where people, information, and ideas flow freely across the workplace.

Building on the “Borderless & Inclusive” concept, Gensler designed a seamless environment that reduces physical and psychological barriers by encouraging interaction and connection. Beginning with a hospitality-inspired welcome area, the workplace leads to the Innovation Base, a collaborative space with immersive digital signage and large-scale display technology that supports dynamic discussion and knowledge sharing. A work café, an interconnected staircase spanning three floors, and diversity-inspired artwork create opportunities for spontaneous encounters among employees. Together, these features make cross-team exchange part of employees’ daily movement through the workplace.

Translating Baycurrent’s culture into a workplace experience centered on connection, inclusion, and engagement.

The project began by exploring how workplace design could encourage interaction across teams. Planning strategies focused on improving connection, visibility, and accessibility throughout the office. Shared destinations, collaborative environments, and informal gathering spaces were positioned to increase opportunities for communication. Hospitality principles guided the user experience, while digital technology and brand expression were integrated throughout the environment. This design approach shaped an intuitive workplace experience that reflects Baycurrent’s identity and supports a more connected way of working.

Impact

The headquarters strengthens Baycurrent’s culture and identity by creating a more open, connected, and hospitality-driven workplace experience for employees.

Shared spaces, connecting stairs, and digital collaboration areas make it easier for employees to exchange knowledge and interact across teams.

What Changed Because of This

01
Workplace Connectivity
Multiple staircases connect the floors, creating a more open environment where employees can move easily, meet naturally, and collaborate across departments.
02
Employee Experience
Thoughtful amenities and welcoming spaces help employees practice hospitality firsthand, reinforcing Baycurrent’s focus on attentive service and user experience.
03
Wellbeing Support
Café amenities, abundant greenery, and connecting stairs support daily wellbeing by encouraging movement, comfort, and healthier routines throughout the workday.

Inspired by Baycurrent’s pursuit of excellence and continuous progress, we created a workplace where timeless sophistication meets a distinctive digital spirit, reflecting both the company’s heritage and its future-forward vision.

Team

Project Leadership

Daichi Amano

With a passion for design and innovation, Daichi has built a distinguished career helping organizations navigate change through experience-driven strategies that connect people, place, and technology. As Creative Director at Gensler Tokyo, he shapes how brands and environments come together across the region.

[FPO] Takashi Arimoto

Placeholder for office leadership name "Takashi Arimoto" — no matching pagePeople yet. "pnpm migrate resolve-stubs" swaps this for the real page once it exists.

[FPO] Rie Kurokawa

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[FPO] Rie Kurokawa

Placeholder for office leadership name "Rie Kurokawa" — no matching pagePeople yet. "pnpm migrate resolve-stubs" swaps this for the real page once it exists.

FAQ

01

What type of client is Baycurrent, where is the project located, and what was the brief?

Baycurrent is a leading Japanese consulting firm. For its new Tokyo headquarters, it asked Gensler to create a workplace that supports growth, strengthens connections across teams, and provides a hospitable employee experience.

02

What is the Innovation Base, and what shaped its design?

The Innovation Base is a technology-enabled collaboration space featuring a large LED screen for presentations, workshops, and active discussion. By combining digital innovation with sustainable materials, the space demonstrates how technology and responsible design can inspire new ideas and promote collaboration.

03

What design features promote communication and collaboration?

An interconnected stair, work café, and informal gathering spaces encourage spontaneous encounters and collaboration throughout the workplace.

04

Why was hospitality important to the design?

Hospitality was incorporated into the workplace so employees could experience comfort and attentive service firsthand. By experiencing this level of care themselves, they are encouraged to bring the same hospitality mindset to their clients.

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Related Expertise

Professional Services Digital Experience Design Strategy

A hospitality-inspired headquarters that combines premium workplace experiences with collaborative environments, expressing Baycurrent’s unique culture.

Baycurrent sought a new headquarters that could strengthen employee connections while supporting collaboration, growth, and evolving workplace expectations.

Why This Matters

The “Borderless & Inclusive” concept shapes interconnected social spaces and technology-enabled hubs where people, information, and ideas flow freely across the workplace.

Translating Baycurrent’s culture into a workplace experience centered on connection, inclusion, and engagement.

The headquarters strengthens Baycurrent’s culture and identity by creating a more open, connected, and hospitality-driven workplace experience for employees.

What Changed Because of This