T. Rowe Price | Harbor Point Headquarters

Overview

Opportunity

Solution

Impact

Team

T. Rowe Price’s new Harbor Point headquarters reimagines the workplace, combining hospitality, flexibility, and sustainability across two connected towers.

Location

Baltimore, Maryland

Client

T. Rowe Price

Expertise

Financial Services Strategy Brand Design Digital Experience Design [FPO] Interior Design Climate Action & Sustainability

Opportunity

A landmark relocation created an opportunity to rethink how a global investment firm works, engages with clients, and connects with the Baltimore community.

After over 50 years in Baltimore’s Inner Harbor, T. Rowe Price sought a headquarters that could support evolving workstyles while strengthening its connection to employees, clients, and the city. The move to Harbor Point offered a chance to build a workplace from the ground up, but success required more than a new address. The firm needed an environment that could accommodate diverse ways of working, elevate hospitality and client experiences, advance ambitious sustainability goals, and help associates embrace meaningful change.

Why This Matters

01
Attracting Top Talent
A future-ready workplace needed to offer choice, flexibility, and amenities that could attract and retain talent while responding to changing expectations around where and how people work.
02
Strengthening Client Relationships
The headquarters needed to elevate client experiences through hospitality-driven spaces that could support important events, training, and ongoing relationships in a memorable setting.
03
Investing in Baltimore
As an anchor within Harbor Point, the headquarters could contribute to Baltimore’s waterfront revitalization, connect employees and visitors to the public realm, and reinforce the city as a place for business.

Our new global headquarters has been thoughtfully designed to enhance collaboration and enrich the associate experience, enabling our ability to deepen our value to and our connection with our clients.

Solution

A people-centered, hospitality-forward strategy unifies two towers through a flexible workplace experience shaped around how people actually work, with shared spaces and amenities that encourage interaction.

Gensler translated employee insights into a flexible campus organized around four work typologies: flex, hybrid, trade desk, and office-based. A central atrium and monumental stair connect the towers, while shared café, meeting spaces, focus rooms, and waterfront views create variety across each floor. Specialized spaces, including a presentation theater and library, support different modes of work. Hospitality-inspired amenities, a state-of-the-art conference center, wellness spaces, and local retail connections extend the experience beyond the desk and reinforce the firm’s brand.

From brief to build: how a 60-day sprint and three years of engagement transformed employee insights into a workplace strategy, design framework, and shared vision.

Gensler engaged more than 130 employees during an intensive 60-day sprint, developing 12 persona-based journeys and four experience principles that revealed pain points and opportunities across associate, client, and visitor experiences. Over the next three years, a change agent committee worked with the team to test ideas, shape workplace etiquette, and address concerns, while physical mock-ups and ongoing communications created feedback loops that helped associates understand, experience, and prepare for new ways of working.

Shaping the Arrival Experience

The Welcome node creates an intuitive arrival sequence, guiding visitors and associates into a thoughtfully curated workplace experience.

Impact

The new headquarters turns a major relocation into a long-term platform for stronger experiences, greater flexibility, sustainability, and deeper connections to Baltimore.

The result is a headquarters that supports diverse workstyles, strengthens collaboration and wellness, advances sustainability goals, and activates Harbor Point as a welcoming waterfront destination.

What Changed Because of This

01
Human Experience
Flexible work neighborhoods, hospitality-inspired amenities, and wellness spaces give associates greater choice while supporting connection and everyday comfort.
02
Client Connection
A purpose-built conference center, auditorium, broadcast studio, and welcoming arrival experience strengthen client engagement and create new opportunities for company-wide gatherings.
03
Waterfront Presence
Public-facing amenities, local retail connections, and a pedestrian-friendly campus help activate Harbor Point while rooting T. Rowe Price more deeply in Baltimore.

We began by listening, challenging, and imagining boldly — transforming the stories of T. Rowe Price’s people into a workplace built to connect, evolve, and endure.

Recognition

01

Commercial Property Executive

T. Rowe Price’s new LEED-certified waterfront campus in Baltimore was featured for its light-filled workplace, expansive harbor views, and amenities designed to enhance the employee experience.

02

Citybiz

T. Rowe Price’s new global headquarters at Harbor Point was spotlighted for its state-of-the-art workplace and investment in the firm’s associates, clients, and the city of Baltimore.

03

Baltimore Business Journal

Gensler-designed interiors at T. Rowe Price’s $278 million global headquarters at Harbor Point were featured for their amenity-rich experience and flexible approach to diverse workstyles and future growth.

Team

Project Leadership

[FPO] Anat Gimburg

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[FPO] Amber Ding

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[FPO] Katie Miller

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Elaine Asal

Elaine is a strategy practice area leader for Gensler’s Southeast region. A connector, catalyst, and communicator, she believes solutions to the most pressing challenges can be found in many forms, and often, from unexpected places.

FAQ

01

Where is the T. Rowe Price headquarters located?

The headquarters is located at Harbor Point in Baltimore, Maryland, a growing mixed-use waterfront community with a strong connection to the city’s industrial heritage and future development.

02

Who designed the T. Rowe Price headquarters?

Gensler partnered with T. Rowe Price on a holistic workplace strategy spanning interior design, furniture, brand integration, change management, and digital experience.

03

What is the size of the headquarters?

The headquarters encompasses 550,000 square feet across two connected towers.

04

How does the headquarters support different workstyles?

The workplace is organized around four typologies — flex, hybrid, trade desk, and office-based — with each floor offering a range of amenities and settings for focused work, collaboration, and socializing.

05

How does the project support employee well-being?

The headquarters prioritizes well-being throughout the workplace, with dedicated parent rooms on every floor, a wellness suite, cafés, fitness amenities, and a variety of settings designed around different ways of working.

06

How does the project support sustainability?

The project incorporates sustainable materials, furniture reuse, waste-management strategies, and resilient specifications. The interiors are LEED Platinum-certified, while the building is targeting LEED Gold for Core and Shell, supporting T. Rowe Price’s goal of a net-zero real estate portfolio by 2040.

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Related Expertise

Financial Services Strategy Brand Design Digital Experience Design Interior Design Climate Action & Sustainability

T. Rowe Price’s new Harbor Point headquarters reimagines the workplace, combining hospitality, flexibility, and sustainability across two connected towers.

A landmark relocation created an opportunity to rethink how a global investment firm works, engages with clients, and connects with the Baltimore community.

Why This Matters

A people-centered, hospitality-forward strategy unifies two towers through a flexible workplace experience shaped around how people actually work, with shared spaces and amenities that encourage interaction.

From brief to build: how a 60-day sprint and three years of engagement transformed employee insights into a workplace strategy, design framework, and shared vision.

The new headquarters turns a major relocation into a long-term platform for stronger experiences, greater flexibility, sustainability, and deeper connections to Baltimore.

What Changed Because of This