Greenberg Traurig LLP, Chicago

Overview

Opportunity

Solution

Impact

Team

A new Fulton Market workplace redefines the modern law office through adaptable planning, meaningful connection, and elevated experiences for clients and colleagues.

Location

Chicago, Illinois

Client

Greenberg Traurig

Expertise

Professional Services Brand Design

Opportunity

Relocating to Fulton Market gave Greenberg Traurig an opportunity to challenge convention and establish a new benchmark for legal workplaces.

After decades in Chicago’s Loop, Greenberg Traurig set out to create a modern workplace aligned with how its people work, connect, and host clients. The move to Fulton Market and into the Gensler-designed 360 North Green presented a unique opportunity to rethink what a premier law firm environment could be. Rather than replicating traditional legal office models, the firm wanted a destination that reflected its family-oriented culture, embraced the energy of the neighborhood, and delivered a workplace experience capable of attracting talent, fostering relationships, and supporting growth.

Why This Matters

01
Redefining the Legal Workplace
The project demonstrates how law firms can evolve beyond traditional workplace models while maintaining professionalism and client service.
02
Building Belonging and Connection
Design decisions reflect Greenberg Traurig's family-oriented values and strengthen mentorship, collaboration, and personal connection.
03
Neighborhood as Amenity
The office leverages Fulton Market’s energy to create a compelling destination for talent, clients, and community partners.

Our move to Fulton Market is a testament to our commitment to providing top-tier legal services in a cutting-edge environment. This new space will not only enhance our ability to serve clients but also provide our team with an inspiring and collaborative workspace.

Solution

Technology, adaptable work settings, elevated amenities, and neighborhood connectivity come together in a law office designed for contemporary practice.

Guided by four key drivers — anchor, shape, engage, and delight — the design creates an environment that supports collaboration, mentorship, focused work, and client engagement. Spread across four floors at 360 North Green, the office blends hospitality-driven amenities, technology-rich work settings, adaptable planning, and distinctive experiential moments. The workplace serves as a center of gravity for employees and clients while embracing the live-work-play character of Fulton Market. Carefully curated environments provide opportunities for social interaction, privacy, professional development, and meaningful connection throughout the workday.

From brief to build: creating a workplace that translates the firm’s values, service model, and evolving workstyles into a new model for legal offices.

Gensler partnered with Greenberg Traurig through a highly collaborative engagement process focused on understanding organizational values, workplace behaviors, client expectations, and long-term goals. Together, the teams identified four core drivers that would shape every design decision: anchor, shape, engage, and delight. The move to Fulton Market became more than a relocation strategy; it offered a platform to reimagine the employee and client experience. Workplace planning, technology integration, service-oriented amenities, experiential graphics, and brand storytelling were woven together to support a cohesive environment.

Testing in Place

Full-scale mockups helped the design team test spatial relationships, furniture placement, and circulation before finalizing the workplace design.

Impact

The completed workplace strengthens connection, supports talent goals, and establishes a new standard for the law firm experience in Chicago.

The office supports focused work, meaningful connection, and client engagement, creating a destination people actively choose to visit and enjoy.

What Changed Because of This

01
Workplace Experience
Employees benefit from a more engaging environment that supports collaboration, mentoring, social connection, and focused work.
02
Client Engagement
Welcoming, service-oriented environments strengthen client relationships and elevate the firm’s presence within Chicago’s business community.
03
Talent Attraction
The workplace positions Greenberg Traurig as a forward-looking employer competing for top legal talent.

Greenberg Traurig sought to set a new standard for Chicago’s legal market while leveraging the character and vitality of Fulton Market to differentiate its practice from its new home at 360 N Green.

Recognition

01

Office Snapshots

Office Snapshots spotlighted the Gensler-designed Greenberg Traurig office for its amenity-rich workplace, collaborative settings, and Fulton Market industrial character.

Team

Project Leadership

Jim Prendergast

For four decades, Jim has shaped workplaces that balance architectural rigor, business performance, and human experience. As a Principal and Design Director in Gensler’s Chicago office, he leads complex interior and base building architecture projects while helping advance talent, design excellence, and innovation across the firm.

[FPO] Christopher Baglino

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[FPO] Blair Wisenbaker

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[FPO] Alyssa Cox

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FAQ

01

How can law firms create a workplace that attracts talent and builds connection?

Greenberg Traurig’s Chicago office combines adaptable work settings, technology, amenities, and social spaces to create an environment people actively want to use.

02

Why did the firm choose Fulton Market?

The move allowed Greenberg Traurig to align its workplace with a dynamic neighborhood known for innovation, creative energy, and a strong live-work-play environment.

03

How does the office support client relationships?

Client-focused amenities, curated experiences, and welcoming gathering spaces create meaningful opportunities for interaction and engagement.

04

What makes this workplace different from a traditional law office?

The design prioritizes connection, choice, wellness, and experience while maintaining spaces for privacy and focused legal work.

05

How does the design support mentoring and collaboration?

Purposefully designed social and workplace environments encourage relationship-building across practice groups, generations, and teams.

06

What can other professional services firms learn from this project?

The workplace demonstrates how people-centered design can strengthen employee experience, client service, and long-term business goals.

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Related Expertise

Professional Services Brand Design

A new Fulton Market workplace redefines the modern law office through adaptable planning, meaningful connection, and elevated experiences for clients and colleagues.

Relocating to Fulton Market gave Greenberg Traurig an opportunity to challenge convention and establish a new benchmark for legal workplaces.

Why This Matters

Technology, adaptable work settings, elevated amenities, and neighborhood connectivity come together in a law office designed for contemporary practice.

From brief to build: creating a workplace that translates the firm’s values, service model, and evolving workstyles into a new model for legal offices.

The completed workplace strengthens connection, supports talent goals, and establishes a new standard for the law firm experience in Chicago.

What Changed Because of This