Mitch Luehring

Biography

As Managing Director of Gensler’s La Crosse office and leader of the firm’s Building Measurements and Lease Support Services team, Mitch Luehring brings deep expertise in real estate measurement standards, area analytics, and the financial impact of accurate building data.

Mitch’s work helps clients make more informed real estate decisions by turning complex measurement standards into clear, actionable data. A recognized interpreter of BOMA standards, he co-chairs BOMA’s Office Standard Revision taskforce and contributes to its Floor Area Measurement committee, helping shape the future of industry practice. His experience spans thousands of buildings and millions of square feet worldwide, giving clients confidence that their area metrics are accurate, defensible, and aligned with project and portfolio goals.

Our work helps clients see the full potential of their assets, using reliable data to inform strategy, performance, and long-term value.

Selected Projects

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200 Park

200 Park redefines the urban workplace with scalable, sustainable spaces, advanced technology, and a focus on wellness and functionality.

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American Physical Therapy Association Headquarters

The American Physical Therapy Association's (APTA) headquarters transforms the workplace into a destination that promotes movement, wellness, collaboration, and community while embodying the organization's mission.

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CamLIFE

CamLIFE has transformed an underutilised office campus into a centre for science and innovation transforming 3 offices buildings into flexible laboratories with move in ready suites targeted at scale up businesses.

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Sixth and Guadalupe

Sixth and Guadalupe creates a vertical mixed-use neighborhood that stacks workplace, residences, retail, and elevated outdoor life in the urban core.

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Willis Tower Repositioning

One of Chicago’s most iconic landmarks is transformed into a vibrant mixed-use destination where work, culture, hospitality, and community intersect.

Qualifications and Recognition

Bachelor of Art History, University of Wisconsin-Madison

Bachelor of Psychology, University of Wisconsin-Madison

Urban Land Institute

U.S. Green Building Council

Presenter, Floor Measurement Standards, 2025; BOMA Nashville Panelist, BOMA Floor Measurement Standards—How to Differentiate and Apply, BOMA International Conference & Expo, 2025

Expertise

Strategy Cities & Urban Design Office Developers Financial Services Building Transformation & Adaptive Reuse